Marketing an introduction

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Material type: Text

TextPublication details: India : pearson educationEdition: 13th edDescription: 669 p. : illISBN:

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Contents:

defining marketing and the marketing process, understanding the marketplace and customer value

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Holdings
Item type	Current library	Call number	Status	Barcode
Book	Lahore College for Women University Management	658.8 GAR-M MAN. 4247 (Browse shelf(Opens below))	Available	LCWU-4247

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Previous	658.7 CHO-S MAN. 4236 Supply chain management : strategy, planning, and operation	658.7 CHO-S MAN 6459 Supply Chain Management: Strategy , Planning and Operation /	658.7 JOE-P MAN. 3904 Principles of supply chain management a balanced approach	658.8 GAR-M MAN. 4247 Marketing an introduction	658.8 KAD-G MAN. 78112 Guerrilla marketing research marketing research techniques that can help any business make more money	658.8 KOT-D MAN. 6329 principles of marketing /	658.8 KOT-M Man. 1110 Marketing management	Next

defining marketing and the marketing process, understanding the marketplace and customer value

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