Marketing (Record no. 1684526)

MARC details
000 -LEADER
fixed length control field 00597nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332584471
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 GAR-M MAN. 4247
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 #0 - TITLE STATEMENT
Title Marketing
Remainder of title an introduction
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. pearson education
300 ## - PHYSICAL DESCRIPTION
Extent 669 p. : ill.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note defining marketing and the marketing process, understanding the marketplace and customer value
546 ## - LANGUAGE NOTE
Language note Eng.
563 ## - BINDING INFORMATION
Binding note pbk
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing, industrial management, management science,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1684526
Koha biblioitemnumber 1684526
Holdings
Lost status Damaged status Koha itemnumber (autogenerated) Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    1869249 Lahore College for Women University Lahore College for Women University Management 11/10/2021   658.8 GAR-M MAN. 4247 LCWU-4247 11/10/2021 11/10/2021