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1.
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The 3M model of motivation and personality : theory and empirical applications to consumer behavior / by John C. Mowen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : ; Kluwer Academic Publishers,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8342 M936T 2000.

2.
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Consumer behavior by
Material type: Text Text
Publication details: New York Macmillan 1990
Availability: Items available for loan: Quaid-e-Azam Library, Lahore (1).

3.
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Consumer behavior by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Macmillan Publishing Company ; 1990
Availability: Items available for loan: Government College University, Lahore (1)Call number: 658.8342 MOW.

4.
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Consumer Behavior by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Macmillan publishing company ; 1987
Availability: Items available for loan: Bahauddin Zakariya University, Multan (1)Call number: 658.834 MOW-E.

5.
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Consumer behavior / John C. Mowen by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : ; Macmillan,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8342 M936C 1990.