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1.
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Marketing Challenges: cases and exercises by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: ; McGraw Hill, ; 1989
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8 M345 1989.

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2.
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Marketing for public and nonprofit managers / Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : ; Wiley,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8 L65M [n d.].

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3.
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Problems in marketing by Series: McGraw Hill series in Marketing
Edition: 6
Material type: Text Text
Publication details: New York McGraw Hill 1985
Availability: Items available for loan: Quaid-e-Azam Library, Lahore (1).

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4.
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Public and nonprofit marketing--cases and readings / Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : ; Wiley,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8 L911R 1978.

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5.
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Public and nonprofit marketing--cases and readings / Christopher H. Lovelock, Charles B. Weinberg. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Palo Alto: ; The Scientific Press,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8 L65P 1984.

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6.
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Serivces marketing People, Technology, Strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Pearson Education
Availability: Items available for loan: University of Gujrat (1).

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7.
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Service marketing by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; DK ; 2010
Availability: Items available for loan: Qarshi University, Lahore (1)Call number: 658.8.

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8.
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Service marketing : people, technology, strategy by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson ; 2011
Availability: Items available for loan: University of Wah (1)Call number: 658.8 LOV.

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9.
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Service marketing: by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education, ; 2008
Availability: Items available for loan: HITEC University Taxila (1)Call number: 658.8 LOV.

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10.
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Services marketing by
Edition: 6th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Pearson Education ; 2007
Availability: Items available for loan: University of the Punjab, Lahore (1)Call number: 658.8 L 81 S6.

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