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1.
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Advertising media planning by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice-Hall of India ; 2004
Availability: Items available for loan: University of the Punjab, Lahore (1)Call number: 659.111 K 25 A.

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2.
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Advertising media planning: a brand management approach / Larry D. Kelley by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: ; Prentice Hall India,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 659.111 K293A 2004.

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3.
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Cases in advertising management / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : ; M.E. Sharpe,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 659.1 K293C 2009.

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