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1.
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Consumer behavior by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; The McGraw Hill companies Inc ; 2004
Availability: Items available for loan: Government College University, Lahore (1)Call number: 658.8 HAW.

2.
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Consumer Behavior by
Edition: 8th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin\McGraw-Hill ; 2005
Availability: Items available for loan: Government College University, Lahore (1)Call number: 658.8 HAW.

3.
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Consumer Behavior by
Edition: 8th.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Irwin\McGraw-Hill ; 2005
Availability: Items available for loan: Government College University, Lahore (1)Call number: 658.8 HAW.

4.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : ; Pearson/Prentice Hall,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8 B561M 2005.

5.
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Market-Based Management Strategies for Growing customer value and Profitability by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: PHI Learning ; 2009
Availability: Items available for loan: University of Wah (1)Call number: 658.8 BES.