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Causal models in marketing / Richard P. Bagozzi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : ; Wiley,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.835 B148C 1980.

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2.
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Principles of marketing management / Richard P. Bagozzi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : ; Science Research Associates,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.8 B148P 1986.

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