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1.
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A dynamic attribute satiation model of variety seeking behavior McAlister,Leigh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Jassachusetts ; Institute of Technology ; 1981
Availability: Items available for loan: Government Punjab Public Library Lahore (1)Call number: Mac-D Mac-D 1981.

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2.
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The impact of price promotions on a brand's market share, sales pattern and profitability McAlister,Leigh by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Massachusetts ; Institute of Technology ; 1985
Availability: Items available for loan: Government Punjab Public Library Lahore (1)Call number: 380.1 Mac-I 1985.

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