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Strategic marketing : planning, implementation, and control / Barton A. Weitz [ed.], Robin Wensley [ed.].
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : ; Kent Pub. Co.,
Availability: Items available for loan: Lahore University of Management Sciences (LUMS) (1)Call number: 658.802 W436S 1983.

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