Effective Advertising : understanding when,how and why advertising works / Gerard.J Tellis.
Material type: TextPublisher: New Delhi : Response Books, 2004Description: 201 pagesSubject(s): Mas CommunicationDDC classification: 659.1 TEL 2004 3995Item type | Current location | Call number | Status | Date due | Barcode |
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Kinnaird College For Women University - Post Graduate Library
Journalism
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659.1 TEL 2004 3995 (Browse shelf) | Available | KCWU-03995 |
Eng.
pbk
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