TY  - BOOK
AU  - Fuller, Gordon W. 
TI  - New product development : From concept to marketplace 
SN  - 9781439818640
U1  - 664.06 FUL 2011 47835  
PY  - 2011///
CY  - New york
PB  - CRC Press
KW  - Food science
N1  - Introduction; Defining and characterizing new food products; Marketing characteristics of new products; Why undertake new food product development; The New product development team; What are the sources for new product ideas
ER  -