John E. Richardson <br/><br/>
Marketing 

 - 13th 
 - New York  McGraw-Hill  2008 
 - xvi-203 
<br/><br/><label>ISBN: </label>978-0-07-336946-2 
<br/><br/><label>Dewey Class. No.: </label>658.8 RICH-M 2008