William J. Stanton <br/><br/>
Fundamentals of Marketing 

 - 10th 
 - New York  McGraw-Hill  1994 
 - xxviii-697 
<br/><br/><label>ISBN: </label>0-07-061015-0 
<br/><br/><label>Dewey Class. No.: </label>658.8 STA-F 1994