Rajeev Batra <br/><br/>
Advertising Management 

 - 5th 
 - New Delhi  Prentice-Hall  2004 
 - xiii-754 
<br/><br/><label>ISBN: </label>81-203-1219-8 
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT-A 2004