Peter M. Chisnall The essence of marketing research / Peter M. Chisnall. - 1996 - New Delhi: Prentice-Hall of India Publications, 1996. - 211 Pages. - Prentice-Hall Essence of Management Series. . Include Index. Introduction Marketing Research Research Tools ... In English Hbk Subjects--Topical Terms: Methodology | Education | Customs | Socialism Dewey Class. No.: 658.83 CHI-E 5131