TY  - BOOK
AU  - Buell, Victor P.
TI  - Marketing management: : A strategic planning approach 
T2  - McGraw Hill series in marketing
SN  - 42742
U1  - 658.802 B 961 M 1984 
PY  - 1984///
CY  - New York
PB  - McGraw Hill
KW  - Marketing-Management
N1  - Rack No.37

ER  -