TY  - BOOK
AU  - Kotler , Philip...[atal.]
AU  - Philip Kotler
AU  - Kevin lane Keller 
AU  - Swee Hoon Ang 
AU  - Chin Tiong Tan
AU  - Siew Meng Leong
TI  - Marketing Management: An Asian Perspective 
SN  - 129208958
U1  - 658.802 KOT-M MAN 6462 
PY  - 2018///
CY  - UK
PB  - Pearson
KW  - Understanding Marketing Management
ER  -