Tull, Donald S.,Hawkins, Del I., <br/><br/>
Marketing Research :  Measurement And Method. 

 - 6th 
 - New York :  Macmillan,  1993 
 - 908 pages. 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing research-Case studies,Marketing research,
<br/><br/><label>Dewey Class. No.: </label>658.83 TUL