Kotler, Philip, <br/><br/>
Marketing Management :  Analysis Planning And Control. 

 - 5th 
 - London :  Prentice/Hall,  1984 
 - 794 pages. 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing,
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot