Engel, James F <br/><br/>
Promotional strategy :  managing the marketing communications process / 
Engel, James F 
 - New York :  Public Affairs,  1983. 
 - 655 pages. 
<br/><br/><br/>In English 
<br/><br/> Hbk. 
<br/><br/><label>ISBN: </label>0256024846X 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ENG-P 1983 10030