Armstrong, Gary <br/><br/>
Marketing  an introduction 

 - 13th ed. 
 - India :  pearson education 
 - 669 p. : ill. 
<br/><br/>defining marketing and the marketing process, understanding the marketplace and customer value 
<br/><br/><br/>Eng. 
<br/><br/> pbk 
<br/><br/><label>ISBN: </label>9789332584471 
<br/><br/><label>Subjects--Topical Terms: </label><br/> marketing, industrial management, management science,
<br/><br/><label>Dewey Class. No.: </label>658.8 GAR-M MAN. 4247