TY  - BOOK
AU  - Clow, Kenneth E.
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9781292093635
U1  - 659.1 KEN-I MAN. 3905 
CY  - New York
PB  - pearson
KW  - communication in marketing
N1  - the imc foundation, digital and alternative marketing
ER  -