Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications 

 - 7th ed. 
 - New York :  pearson 
 - 496 p. : ill. 
<br/><br/>the imc foundation, digital and alternative marketing 
<br/><br/><br/>Eng. 
<br/><br/> pbk 
<br/><br/><label>ISBN: </label>9781292093635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1 KEN-I MAN. 3905