TY  - BOOK
AU  - Wirtz, Jochen.
TI  - Services marketing : people, technology, strategy
SN  - 9781944659004 (hardcover) | 9781944659011| 9789332587687
U1  - 658.8 W799S 2017 
PY  - 2017///
CY  - India
PB  - Pearson education inc
ER  -