TY  - BOOK
AU  - Mir, Asif Javed
TI  - Fundamentals of Media Planning in Politics
U1  - 070 MIR-F  
PY  - 0000///
CY  - Lahore
PB  - Panda Books
KW  - Media--Journalism--Politics
N1  - Fundamentals of Media Planning In Politics; 1. General. 2. Politics. 3. Political socialization. 4. Politics by Objectives. 5. Personality. 6. Influence. 7. Personal Influence. 8. Personal Image. 9. Party Image. 10. Leadership. 11. Converting Leadership to Celebrity. 12. Confidence in Government. 13. Strategic Planning. 14. Media Planning. 15. Program Evaluation. 16. Yes, the Action. 17. Issues. 18. Communication. 19. Mass Media. 20. Publicity. 21. Political Advertising. 22. Political Rhetoric. 23. Name Recognition. 24. News. 25. News Value. 26. Journalists. 27. Newspapers. 28. Pack Journalism. 29. Leaks. 30. Stabilization. 31. Television. 32. Press Release. 33. Photos. 34. Rejection. 35. Press Conference. 36. Interviews. 37. Outdoor Media. 38. Films. 39. Intelligence. 40. Research. 41. Think Tank. 42. Personal Opinion. 43. Public Opinion. 44. Linking. 45. Opinion Polls. 46. Disinformation. 47. Propaganda. 48. The Parliamentarians. 49. The Role of Press Secretaries to Politicians.  50. The Role of Information Secretaries
ER  -