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The essence of marketing research / Peter M. Chisnall.

By: Material type: TextTextSeries: Prentice-Hall Essence of Management SeriesPublication details: New Delhi: Prentice-Hall of India Publications, 1996.Edition: 1996Description: 211 PagesSubject(s): DDC classification:
  • 658.83 CHI-E 5131
Contents:
Introduction
Marketing Research
Research Tools ...
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Include Index.

Introduction

Marketing Research

Research Tools ...

In English

Hbk

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