Index.

"In this book, media sociologist Julia Sonnevend argues that 'charm' has become a keyword of contemporary global politics. As people increasingly turn their attention to political personalities in contrast to parties, policies, and institutions, the power of personal magnetism needs public examination. Traditional charisma used powerful rhetorical performances at a distance from political citizens in a limited set of media. In contrast, contemporary charm rests on proximity to political tribes and appears on a wide variety of media platforms. Politicians have to appear in the media as 'one of us,' as a person to have a beer with.

In English.

H.B.