New product development From concept to marketplace
Material type:
TextPublisher: New york, CRC Press 2011Description: 472pISBN: 9781439818640Subject(s): Food scienceDDC classification: 664.06 FUL 2011 47835 | Item type | Current location | Call number | Status | Date due | Barcode |
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Kinnaird College For Women University - Main Library
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664.06 FUL 2011 47835 (Browse shelf) | Available | KCW-47835 |
Introduction
Defining and characterizing new food products
Marketing characteristics of new products
Why undertake new food product development
The New product development team
What are the sources for new product ideas
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