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After Steve : how Apple became a trillion-dollar company and lost its soul / Tripp Mickle.

By: Material type: TextTextPublisher: London : HarperCollinsPublishers, 2022Edition: First editionDescription: xvi, 495 pages, 8 unnumbered pages of plates : illustrations (chiefly color) ; 24 cmISBN:
  • 9780008527846
Subject(s): Genre/Form: DDC classification:
  • 338.7610040973 MIC-A 2022
Contents:
One more thing -- The artist -- The operator -- Keep him -- Intense determination -- Fragile ideas -- Possibilities -- Can't innovate -- The crown -- Deals -- Blowout -- Pride -- Out of fashion -- Fuse -- Accountants -- Security -- Hawaii days -- Smoke -- The Jony 50 -- Power moves -- Not working -- A billion pockets -- Yesterday.
Summary: Examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation.
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Includes bibliographical references (pages 477-479) and index.

One more thing -- The artist -- The operator -- Keep him -- Intense determination -- Fragile ideas -- Possibilities -- Can't innovate -- The crown -- Deals -- Blowout -- Pride -- Out of fashion -- Fuse -- Accountants -- Security -- Hawaii days -- Smoke -- The Jony 50 -- Power moves -- Not working -- A billion pockets -- Yesterday.

Examines the path of Apple after the death of Steve Jobs and how the selection of Tim Cook as his successor led to the prioritization of revenue growth over innovation.

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