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Fundamentals of Media Planning in Politics : Mir, Asif Javed

By: Material type: TextTextPublication details: Lahore : Panda Books, .Description: 132 pages E/206Subject(s): DDC classification:
  • 070 MIR-F
Contents:
1. General. 2. Politics. 3. Political socialization. 4. Politics by Objectives. 5. Personality. 6. Influence. 7. Personal Influence. 8. Personal Image. 9. Party Image. 10. Leadership. 11. Converting Leadership to Celebrity. 12. Confidence in Government. 13. Strategic Planning. 14. Media Planning. 15. Program Evaluation. 16. Yes, the Action. 17. Issues. 18. Communication. 19. Mass Media. 20. Publicity. 21. Political Advertising. 22. Political Rhetoric. 23. Name Recognition. 24. News. 25. News Value. 26. Journalists. 27. Newspapers. 28. Pack Journalism. 29. Leaks. 30. Stabilization. 31. Television. 32. Press Release. 33. Photos. 34. Rejection. 35. Press Conference. 36. Interviews. 37. Outdoor Media. 38. Films. 39. Intelligence. 40. Research. 41. Think Tank. 42. Personal Opinion. 43. Public Opinion. 44. Linking. 45. Opinion Polls. 46. Disinformation. 47. Propaganda. 48. The Parliamentarians. 49. The Role of Press Secretaries to Politicians. 50. The Role of Information Secretaries.
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Fundamentals of Media Planning In Politics

1. General. 2. Politics. 3. Political socialization. 4. Politics by Objectives. 5. Personality. 6. Influence. 7. Personal Influence. 8. Personal Image. 9. Party Image. 10. Leadership. 11. Converting Leadership to Celebrity. 12. Confidence in Government. 13. Strategic Planning. 14. Media Planning. 15. Program Evaluation. 16. Yes, the Action. 17. Issues. 18. Communication. 19. Mass Media. 20. Publicity. 21. Political Advertising. 22. Political Rhetoric. 23. Name Recognition. 24. News. 25. News Value. 26. Journalists. 27. Newspapers. 28. Pack Journalism. 29. Leaks. 30. Stabilization. 31. Television. 32. Press Release. 33. Photos. 34. Rejection. 35. Press Conference. 36. Interviews. 37. Outdoor Media. 38. Films. 39. Intelligence. 40. Research. 41. Think Tank. 42. Personal Opinion. 43. Public Opinion. 44. Linking. 45. Opinion Polls. 46. Disinformation. 47. Propaganda. 48. The Parliamentarians. 49. The Role of Press Secretaries to Politicians. 50. The Role of Information Secretaries.

In English

Hbk.

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