Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublisher: New Delhi : Pearson Education, Inc., 2012Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: 9780273716860Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 S257R 2012 | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
|
Information Technology University
|
NFIC | 650.072 S257R 2012 (Browse shelf) | Available | 001559 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
There are no comments on this title.