Marketing research essentials / by Carl McDaniel Jr., Roger Gates. (Record no. 653885)

MARC details
000 -LEADER
fixed length control field 00341nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180126s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83 M134M 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
245 #0 - TITLE STATEMENT
Title Marketing research essentials / by Carl McDaniel Jr., Roger Gates.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. J. Wiley,
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 653885
Koha biblioitemnumber 653885

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