The Branded Mind (Record no. 1602234)

MARC details
000 -LEADER
fixed length control field 00511nam a2200193Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210810s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 DUP-B 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Du Plessis, Erik
245 #4 - TITLE STATEMENT
Title The Branded Mind
245 #0 - TITLE STATEMENT
Remainder of title What neuroscience really tells us about the Puzzle of the Brain and the brand
245 #0 - TITLE STATEMENT
Statement of responsibility, etc. Du Plessis, Erik
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan page
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent 251p.
546 ## - LANGUAGE NOTE
Language note ENGLISH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Neuromarketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1602234
Koha biblioitemnumber 1602234
Holdings
Lost status Damaged status Collection code Koha itemnumber (autogenerated) Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
    English Section 1788127 Government Punjab Public Library Lahore Government Punjab Public Library Lahore Applied Sciences 08/10/2021 658.8342 DUP-B 2011 GPPL-E-1100127730 08/10/2021 08/10/2021 Book