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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Integrated advertising, promotion, and marketing communications - 7th ed. - New York : pearson - 496 p. : ill.

the imc foundation, digital and alternative marketing

Eng.

pbk

ISBN: 9781292093635

Subjects--Topical Terms:
communication in marketing

Dewey Class. No.: 659.1 KEN-I MAN. 3905

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