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Services marketing : people, technology, strategy /

Wirtz, Jochen.

Services marketing : people, technology, strategy / Wirtz, Jochen. - India ; Pearson education inc, 2017 - xxi, 810 pages ;

ISBN: 9781944659004 (hardcover) | 9781944659011| 9789332587687

Dewey Class. No.: 658.8 W799S 2017

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